The brand new ‘Smets’ concept store (or should we say luxury shopping mall) is a fact in Brussels. Found by half Luxembourg, half Belgian family Smets. A brand new and unique 3800 square meters building that breaths luxury, where fashion, design, beauty and fine dining are brought together. The building is placed in the outskirts of Brussels, but hey, someone has to start regenerating those neighbourhoods.

The story started in Luxembourg, but the owners have Belgian roots. Luxembourg born Carine studied biologics in the Belgian student city Leuven, where she met her Antwerp born husband Thierry Smets. After her studies Carine and Thierry moved back to Luxembourg. This is where Carine opened her first Smets boutique a long time ago, in 1986. The next following 26 Smets stores in Luxembourg made Smets a national hero. Only now the Smets family decided it was time to introduce Smets to Belgium with a project of measure: a high-end shopping mall.

The building breaths luxury, as it is filled with tons of luxury goods. They chose the Brussels based architect studio Zoom to design the architecture and interior of the store. They turned the store into a striking grey building, the front façade is embellished with a fashionable ledlight animation by artist Julian Opie and a single huge window filled with one mannequin breathing exclusivity. The interior is very spacious in which the star shaped fitting rooms are real showpieces.

So if you’re in need for some late x-mas or New Years eve shopping this is the place to be! Pick up your basket and start filling it with Belgian labels such as Theyskens Theory or Baobab Collection design candles. Or you go international with Burberry Prorsum, Comme des Garçons, Givenchy, Alexandrer Wang, Isabel Marant and design pieces of Vitra, Moroso, Artemide!

© I Love Belgium

I LOVE BELGIUM

I LOVE BELGIUM

I LOVE BELGIUM

I LOVE BELGIUM 

I LOVE BELGIUM

I LOVE BELGIUM