It isn’t since the 1997 Pop Mart U2-tour, when Walter Van Beirendonck designed the costumes (Bono’s muscle-tee is still engraved in our memory), that Belgian avant-garde fashion is so present in the international music scene!
And it’s more then prominent in the world of hip hop. Rihanna didn’t always used to rock a Maison Margiela sheer black, one gloved white leather sleeve, mini dress. In the Pon de Replay music video, she was more club girl than a Peter Pilotto fashion victim. But times have changed and since name dropping is big, we see big international superstars rocking Belgian designer outfits. Read the rest of this entry »


