Did your shopping spree become an everyday routine? Do you find regular shops with their unexciting interiors a little bit monotonous? Do you have a huge desire for a shop which looks and feels like a beautiful gallery? Do you want a friendly staff who look like Norwegian beauties? Well, then the I Love Belgium team has the perfect address: Bergen, a Pop-Up Book.
By now you know them: pop-up shops, concept stores, guerilla stores, … And there’s a new one happening in the heart of Brussels. This 5 days exhibition and pop up shop “Bergen, a Pop-Up Book” renews the idea of a pop-up shop by using the principal of Dugnad. Which principal you say? It means that every contributor is helping each other out, building a small creative community.
All the participants are carefully chosen from the creative Norwegian city of Bergen (therefore the title). The pop-up shop displays installations, pieces and expressions from their home town. Alexander Helle and T Michael, the initiators of Bergen, present a combination of art, design and fashion in a more natural way then on a regular catwalk.
The project was first shown during the Milan fashion week, bringing some knowledge about Norwegian creativity into the world. Now, for the third stop, the expo sets up in the future Brussels Centre for fashion and design. The shop evolves constantly and interacts with the city and space where it arrives. The nomadic exhibition is from the 1st till the 5th of September. So start putting exclamations marks in your agenda because it would be shameful if you miss it!
Wondering who you’ll spot here?
Norwegian Rain – hi-tech fashion
An avantgarde approach to hi-tech rainwear with deep roots in traditional men’s tailoring and Japanese sensibility. “Vogue Talents” Vogue Italia 2010. “Talented Newcomer 2010” Vogue (IT) & WHITE
T Michael – Bespoke Tailor / designer
Blurring the lines between bespoke and ready to wear, T MICHAEL’s designs captures the essence of traditional men’s clothing. Tailored contemporary clothing with hints of the time that has been.
Hansen– by fashion designer Aase Helena Hansen
Hansen is a menswear label, wishing to reinvent and redefine the Nordic values within design, craftsmanship and materials.
dMajuscule/ – by fashion designer Davor Mutic
dMajuscule/ was 1 of 7 finalists in Vogue Italia’s influential “Who’s on Next 2010” where fashion giants like Franca Sozzani and Anna Wintour were in the jury. The Yugoslavian/Bergen/Milanese designer Davor Mutic wants to break the stereotype of sexual orientation while sustaining each sex’s identity. He thinks of the woman as much more feminine while wearing masculine cuts and of the man as more virile in shapes of volumes typically feminine. His woman teases, unwillingly, naturally, giving away glimpses of her skin, sneak peeks of her sensuality, unpredictably, uncalculated,…
DoubleYou Perfume– by Cathrine Røsseland
Founded in 2010 by Norwegian Cathrine Røsseland, DoubleYou Perfume is an independent design brand that aims to create exclusive artisan products and stimulate artistic expressions that explore, express, and celebrate our senses. DoubleYou Perfume follows a conscientious and respectful production process, based on pure, natural ingredients, as we believe this is the only way to be true to nature’s resources and ourselves.
Practical:
Bergen -A pop-up Book at the future Centre for Fashion and Design in Brussels, Nieuwe Graanmarkt / Nouveau Marché aux Grains 10, 1000 Brussels – 01/09 till 05/09 (incl Sunday) – 10am till 7pm. Vernissage 31/08 – 6pm
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